Have you ever tried to convince somebody of something, and didn’t quite figured out how to do it effectively? In this article you’ll learn some basic tips on how to easily and powerfully persuade others to your way of thinking. These methods have been used throughout time to persuade and influence millions. They are very powerful.

The first and most important aspect is to develop rapport. Rapport is an often misunderstood concept. Basically it means you develop a strong sense of familiarity with whoever you are speaking with. They start to feel like they really know you, that you share a lot in common with them. Once you establish rapport, you are ready to move on to the next step.

Once you have rapport, you are ready to begin to elicit their criteria. Criteria are anything that is important to them about something in particular. For example, if you are buying a car, one of you criteria may be that the car be red. Another criteria may be that the car have a certain level of gas mileage.

The more vague their criteria are, the easier it will be to leverage them. For example, if you are a car salesman, and all you have are blue cars, and they want a red one, this can be difficult.

If their criteria are fuzzy, then it’s much easier to persuade them. Vague words like, happiness, security, entertainment, pleasure are much easier to fulfill than a specific brand and model number.

When you have a few vague words that are important to them, you are ready to go to work. Just convince them that by doing what you want them to do, they will fulfill all or part of their criteria.

This is best done indirectly, because if you use the direct approach you will sound too much like a salesperson.

So, for example, if they say they want happiness, you can tell them a story about a previous client, that became really happy after buying your product or taking your advice.

The more vague words that you get, the easier it will be to convince them to do whatever you want. The longer you spread out your conversation, the more likely they’ll come to the conclusion on their own.

This is best done over a long conversation. Get some criteria, talk about something else, get some more criteria. Tell a story about somebody with the same criteria that had it met through your product, talk about something else, do it again. You get the idea.

If you do this correctly (which is really pretty easy) after about thirty minutes of conversation, they will really be chomping at the bit to do what you want them to.

Of course, make sure you don’t persuade them to do something against their interests, like buy a sports car for a family of eight. When you use this with their best interests in mind, you can create a lot of happiness in people..

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